Our family has been developing and marketing beach towels of all kinds for over 20 years, and when we discovered this genius fabric we knew we had something special. While researching the market, we noticed this type of towel was only available at specialty retailers and online for very high prices. After finding an excellent supply partner we realized we could offer way better value and stylish designs as well. We like to talk about starting the “Towel Revolution” because of the great potential of this new technology.